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2 Jul 12
iPad App for fast IP 'due diligence'

Intellectual property (IP) is as important to a business as its physical assets like property and equipment, yet it is so often overlooked when protecting business assets.

To help you maximise the value of your IP rights, McCullough Robertson has developed an interactive legal IP application for the iPad®.

Available free of charge from the App StoreSM, the McCullough Robertson IP Health Check App has been developed specifically for Australian businesses, providing a quick and easy check-up on your valuable IP.

You can review your IP protection on the go, conducting a mini ‘IP due diligence’ in a matter of minutes.

According to ABS data, as of fiscal year 2010 the value of Australian IP exceeded $170 billion, with $6 billion worth of IP royalties traded the same year. In the United States, IP value exceeds the total value of physical property, best reflected in the rise of companies such as Apple and Google.

The IP Health Check App allows you to consider key issues relating to your IP and technology. The App then generates a customised report of recommendations based on your responses which can be emailed and printed out for detailed consideration and follow-up.

Should the App flag any issues of potential concern, you can be better informed and prepared in seeking further advice.

McCullough Robertson developed the App in response to client demand for a user-friendly approach using the popular iPad tablet computer. This reflects an increasing use of the iPad to improve business processes from boardroom meetings to sales across the broader business community.

If you have any questions about the IP Health Check App or your IP assets in general, please contact us.

The App is available for download here.

 

‘iPad is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.’

Focus covers legal and technical issues in a general way. It is not designed to express opinions on specific cases. Focus is intended for information purposes only and should not be regarded as legal advice. Further advice should be obtained before taking action on any issue dealt with in this publication.