McCullough Robertson Partner named as one of the world's top trademark lawyers

McCullough Robertson Partner named as one of the world's top trademark lawyers

McCullough Robertson Partner named as one of the world's top trademark lawyers

28 January 2015

The Head of leading independent law firm McCullough Robertson’s Technology Media and Telecommunications Group Malcolm McBratney has been named as one of the world’s leading trademark lawyers.

Malcolm was one of only 74 lawyers (excluding barristers) in Australia and one of only two lawyers (excluding barristers) based in Queensland to be named in the World Trademark Review (WTR) 1000 2015.

The WTR 1000 is the only definitive guide exclusively dedicated to identifying the world’s leading trademark legal services providers.  Through an extensive research process conducted by a team of highly qualified, full-time analysts, the publication identifies the leading trademark law firms and individuals in more than 70 global jurisdictions.

Partner Malcolm McBratney, who specialises in the development of new brands, trademark availability, registration and enforcement and litigation, said it was a great way to start the year and he was honoured to be recognised.

“Being listed as one of the best trade mark lawyers in the world is a reflection not only on my work but also the top tier clients that McCullough Robertson represents and the support that our Intellectual Property and Competition team provides,” Mr McBratney said.

Mr McBratney is internationally regarded for his trademark work for global fashion brands and for Australia’s leading travel company.  His pioneering work in successfully facing down McDonald’s in a trademark battle over the MCBRAT trademark achieved global notoriety. In what was labelled a case of “McDavid beating McGoliath”, he won a trademark challenge against fast-food giant McDonald’s over the use of ‘Mc’ on non-food items.

Mr McBratney has acted in many significant intellectual property (IP) transactions, both nationally and internationally, and has conducted a number of detailed IP due diligences.  He regularly acts for overseas companies establishing in Australia.  Clients include global tech, fashion and travel brands and large property, resources, manufacturing and pharmaceutical companies.

Individual practitioners qualify for inclusion in the WTR 1000 on receiving sufficient positive feedback from market sources.  The extensive research process was conducted over a four-month period by a team of full-time analysts and involved nearly 1,500 face-to-face and telephone interviews with trademark specialists across the globe.  The publication therefore serves as a one-stop source of reference for anyone seeking trademark legal services.

Nicholas Richardson, research editor for the WTR 1000, said: “the WTR 1000 serves as an essential guide in today’s brand-focused economy – as well as highlighting the health of the trademark marketplace.”


For more information contact: Kristie Fankhauser, Director BDM on +61 7 3323 8876 or

About McCullough Robertson
McCullough Robertson is a leading Australian independent law firm with industry experts combining legal expertise with deep industry knowledge and foresight.  The firm provides innovative, relevant and commercial legal solutions to major corporate, government and high net worth individuals across Australia and internationally.  Established in 1926, the firm’s major focus areas are the resources (mining and energy), food and agribusiness, technology, telecommunications, health and life sciences, real estate and financial services sectors.

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